[kqr]

It may often be a useful model to pretend "a company" has a character, but when the context is McKee on character, it is a mistaken perspective.

I'm sure McKee would argue for the exact opposite! Organisations are run by individuals, and it is their character that is revealed. The greedy assholery is the front they have to assume to uphold their fiduciary duty to shareholders, but their true character is what happens underneath – the thing revealed under pressure.

And in this, we see large variation.