[Corun]

Those look like pretty normal numbers in my experience. Certainly nothing to worry about. But, the effectiveness of your marketing isn’t necessarily a good measure of your idea and product. Different targeting can change those numbers drastically.

Also, how good web or search ads are really depends on the economics of your product. If your customers will be paying $60 per year then paying 5$ to acquire them is pretty damn good.

For the moment though, I would focus on getting into real conversations(phone or video) with your customers to understand what they want, how much they’d pay, etc. With so much competition for attention, the days of validating with a landing page may be over.