[DonHopkins]

A brilliant idea that would never make it through the legal department.

Somebody I worked with at TomTom had the brilliant idea of gamifying the driving experience with internet connected TomTom PNDs, by publishing a real-time Leaderboard on every single road on the map, so you could see the top ten speeds, and compete with other drivers for the high score! No matter where you were driving in the world, you could instantly see the top ten speeds of other TomTom users who drove down that same stretch of road, and put the pedal to the metal to claim or defend your own spot on the leaderboard!

My TomTomagotchi idea didn't go over well with TomTom legal either: they didn't want their PNDs getting depressed and dying if you didn't give them food, attention, and drive them around everywhere they wanted. But I was sure there's a revenue model having drive through Burger Kings and car washes pay for placements.