[dynisor]

I worked selling watches for a time in my life and we were instructed that every watch on display had to be set and stopped at 10:10. Looking that up it seems to not have been specific to just the company I worked for.[1] So, counter-intuitively, a store selling clocks at the mall might not have the time displayed either. :)

[1] https://www.frontiersin.org/journals/psychology/articles/10....

[bitbckt]

Fascinating. I don’t remember where I picked up the same habit of setting broken clocks to 10:10, but I do the same with a couple of grandfather clocks I own for sentimental reasons.

[lambertsimnel]

British comedian Dave Gorman claims the clocks are set to that time (actually 10.08 in his example), because that makes them look happy, and they sell better that way:

https://www.youtube.com/watch?v=uSCRifY0H3Y