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by el-salvador
852 days ago
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I think El Salvador has a very well run media-and-public relations department that creates media and guidelines for publications in different markets (countries). It relies on social media, instead of relying on traditional public broadcasting like German's Deutsche Welle, British BBC or U.S Voice of America. This has given El Salvador lots of "soft-power". What I've seen is that it will talk about (well researched) the target audience's pain points and show how El Salvador solves them. |
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