[gigglesupstairs]

Thing is not many were buying expensive awards when smaller much much cheaper awards were available at their disposal. They perhaps found from their research that giving so much choice to users was working against them in this case and took this decision.

[RichEO]

This kind of logic leads to websites riddled with dark patterns. Just because something works in an A/B test doesn’t make it a good decision.

[gigglesupstairs]

As much as I deride any kind of awards except classic gold, I think this was one of their better decisions all things considered.