[phmqk76]

What a disaster of a product. This isn’t a true Gen 1 product in the sense that the iPhone was. Apple waited an entire decade after the Rift was released, and released a headset that didn’t leapfrog the industry in any meaningful way. Steve Jobs would have shitcanned this months before the announcement and told his team to go back to the drawing board. Do I think that 5 years from now Apple will have a worthwhile product at a reasonable price point? Maybe. Maybe not. But to expend all that social capital on a device that sucks is really destructive to the brand, as is the insistence that it gets to collect tens of billions a year in rents because it owns the most popular computing platform for most people.