| The idea that not taking this flight is framed a "sacrifice" is kind of the point I'm getting at. It shows how inverted and skewed the framing is by default to be egocentric rather than holistic Let me use an example from this morning. My kids ride the bus to school. The bus stop is about 800 feet from our house and an equivalent distance to other kids' houses. That's at most a two minute walk. Almost everyday, unless the weather is basically PERFECT, there will be four SUVs running and burning gas waiting at the bus stop where the other parents literally drive 800 feet so their kid isn't mildly cold, wet etc... This is what is confusing behavior TO ME. It's wasteful and unnecessary because the prevailing behavior for people is "do not be inconvenienced, avoid discomfort, and maximize experiential pleasure with no thought of externalities" Why is this flight even an option to begin with? Simply because someone at Delta thought, hey this is a great opportunity to make revenue and be fun and etc...I'm sure someone even made the point that "well we buy carbon credits so that solves that pesky carbon problem." Delta used it's propaganda (advertising) to induce a novel fear of missing out in order to increase it's revenue and brand. That's it. There is simply no thoughts here other than "maximize revenue" and "have fun." This is not "growing the pie" the people who buy these tickets are choosing this environmentally egregious set of actions, and actively crowding out more pro-social spending. This is the world we live in |