[makeitdouble]

> Does a customer care if you shave off 2% of the final cost or do they care about having world-class customer support?

Times and times again, they'll tell you the latter and actually choose the former.

The same bargain as paying more to have no ads: people vocally push for no ads, some will ponny up the money, and the vast majority will make do with the ad supported model, while ad blocking or giving up on the service when they're fed up with it.

> Does a customer care more about how long payment processing takes or do they care that it takes their local mobile payment app?

I'm curious how you find the people to ask that ? If your current service doesn't provide support for the payment app, who would you ask if it was a deal breaker for them and refused to become your customer, not giving you anybof their information ?

[rightbyte]

> Times and times again, they'll tell you the latter and actually choose the former.

I don't think this is as true anymore.

There was some time between 1990 and 2015(ish?) where physical widget prices was falling faster then the quality decrease, software and computing hardware got better, where the quoted strategy made sense.

Nowadays you will get dropshipped crap (or any service sector equivalent) if you go for the lowest price.

[williamcotton]

I'm curious how you find the people to ask that?

Market research, talking to people in line at the post office, sending a nice personal email to an existing customer?