[petesergeant]

Which makes sense ... why pay for a foreign franchise and then serve the low-end market, especially when you can just spin up your own brand for that (cf: the entirely undrinkable but very cheap Black Canyon Coffee).

For Thailand specifically, The Pizza Company's[0] back-story is kinda interesting, which is that they used to be the local Pizza Hut franchisee, and then "something happened", and they simply rebranded while serving almost identical menus. The founder, an American-born Thai white guy called William Hienecke[1] is also a super-interesting guy to read about.

0: https://en.wikipedia.org/wiki/The_Pizza_Company

1: https://en.wikipedia.org/wiki/William_Heinecke