Unrelated but can someone explain to me, on the way into the office the local Starbucks had a coffee with olive oil I think? Is this not as absurd & crazy as it sounds? What the heck is going on?
They mention that drink in the article, so it's not unrelated.
And while I'm sure there's traditional culinary heritage that a Starbucks PR employee can point to as well, their olive oil coffee is just an upmarket answer to the popularity of butter coffees (most popularly branded as Bulletproof). Instead of just adopting that trend, they tried to lean into a more artisanal, cultured brand by highlighting its use of olive oil instead of butter.
So, I tried the olive oil coffee once because why not?
My conclusions:
* It needed salt
* I needed a piece of bread to dip in.
By this, I mean that the olive oil used was very nice, but it felt like drinking warm olive oil, not coffee.
The nice thing about the whole endeavor is that I now have a recurring purchase in Amazon for the olive oil they used in the coffee, so I consider that a win.
And while I'm sure there's traditional culinary heritage that a Starbucks PR employee can point to as well, their olive oil coffee is just an upmarket answer to the popularity of butter coffees (most popularly branded as Bulletproof). Instead of just adopting that trend, they tried to lean into a more artisanal, cultured brand by highlighting its use of olive oil instead of butter.