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by paulgerhardt 849 days ago
Unrelated to engineering but the recent rebrand to a dead butterfly logo[1][2][3] may be off brand for a platform wishing to communicate a more open, social Internet built on first principles and scientific rigor.

[1]https://www.emilydamstra.com/please-enough-dead-butterflies/

[2]https://news.ycombinator.com/item?id=14460013

[3]https://bsky.social/about/blog/12-21-2023-butterfly

4 comments

Pedantic lepidopterists of the world, unite!
> built on first principles and scientific rigor.

Are you joking? This is private enterprise we're talking about. We'll all die before this company or anything similar is built on "scientific rigor" unless it directly relates to their profit margins.

> If you hadn’t previously noted the difference between a living and a dead butterfly, I’m afraid you will now begin to see dead butterflies EVERYWHERE, as I do.

I didn't know this (as most of us I'd guess). It was an interesting read though, thanks.

It's true. I read it some time ago...they're everywhere. You can't unsee it.
I think the value of a symbol is in the idea it communicates. Most people don't see a dead butterfly. They just see a butterfly. The reality of whether it is more or less like a dead butterfly doesn't especially matter unless a significant amount of people interpret the symbol that way.