[minebreaker]

The meme is about the inflation.

Uniqlo was cheap as fuck. Now it's gotten so expensive that even median Japanese can't afford it.

[bmoxb]

I wouldn't go that far. Sure, it's not as cheap as it used to be, but the average Japanese person can certainly afford to shop there.

[minebreaker]

As always with the memes, I agree that it's largely an exaggeration. But I can assure you that it is definitely getting too expensive these days, and I'll think twice before buying from them.