| Google has sucked for years, and the level of sucking has been covered extensively on hn. The one thing that was a real shock was how much more gas was left in the ad model engine. They've managed to grow substantially over the past couple of years largely by pushing advertisers in to a ROAS model that is clearly optimized to make Google more money: gross almost 2x from 2019 to 2023 -- from $161b to $307b. Net income more than doubled -- from $34b to $73.8b. Google, Google's employees, and Google's shareholders don't need nearly $1b in revenue a day. What they do just isn't that important anymore. That money is very much a tax, and ultimately the money consumers are paying for products and services is going to Google instead of making the product or service better. The good news is there are now many alternatives that work as well or better than Google. Combine that with LLM options (Perplexity, ChatGPT), and the future looks Google-lite or Google-free. It would be even better if we had more decentralized & localized search options like YaCy. If we want to have any control over our search future we need it. I'll just keep repeating this: Google today is a yellow pages. For search they offer little of value that isn't provided by others. Old people keep using Google because that's what they have been using for years or because it just shows up (like the yellow pages did, but now as a default.) |