[snowmaker]

I hear your point, but in this case, "objective" from Google means more like "random".

Google has invested heavily in relevance for their main web search, which is obviously excellent. But they've totally ignored their site search product and if you try it, you'll find that the relevance is quite poor.

Hopefully, sites will use Swiftype's controls not just to maximize short-term revenue, but to improve relevance and user experience. After all, with Google site search, Google can only use public relevance signals like inbound links to rank pages. But on your site, you have lots of internal data about which pages are most important and you can use that to steer people towards the pages they're probably looking for.