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by WirelessGigabit 851 days ago
Problem is that many webites used to hire writers which wrote tangentially related posts to get their main product higher ranked. Like LogRocket and Partition Minitool do.

Combine that with that guy who boasted about his 'SEO heist', I think it's a very valid concern.

3 comments

I have solved many problems because of a blog post created by company that wanted to get their product name out there and I don't think they should be looked at negatively for doing that. Are upset whenever a companies tech blog lands on HN? Because it is virtually the same thing. If you use Kagi and come across a site that you find is low quality and spammy then just block it. That's the cool thing about using Kagi.
Agreed.

I've also found that type of developer marketing valuable many times in the past. It's sometimes obvious its going to end in a pitch for the product, but often it does a good job summarizing the key problems in the space, mentioning or showing other solutions / offerings, and pitching which tradeoffs they made for their own product and how they solved issues.

Even if you don't go with the ad, you can quickly pivot to other named players or get a better understanding of the terminology or jargon to start searching more.

My general impression of the LogRocket site is that they have decent articles on how to do frontend development. At least that what I remember from the times I've been directed there by a search engine.

And we…want to discourage writing useful web pages, even though articles on understanding TypeScript's type system aren't all that closely related to their main product…? What am I missing?

Isn't this exactly what 37signals and even joelonsoftware were? Isn't HN essentially a free conduit to YCombinator awareness?

I don't see the problem with what you're describing. It seems like one of the most contributory ways to market well.

You're right, but those are the good examples.

Another decent one would be linux sysadmin info from Digital Ocean and the likes.

But for every joelonsoftware there are 99999 sites that have all copy/pasted the same tutorial about something basic and try to push some random product or just ads.