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by lelandfe 855 days ago
Most macOS email apps do subscription pricing these days. Airmail, Spark, Mimestream… I wonder why that is.
3 comments

> I wonder why that is.

Money.

Apple gets 30% off your app purchase and/or in-app purchases, while it gets 30% from your subscription for the first year and 15% for the subsequent years.

So, if you think your app is worth 10$, you lose 3$ and the ability to make more money and to support its development (if you do, they have to be in-app purchases, like extensions, etc. and again 30% is gone).

On the other hand, if you sell it with a 0.83$/month subscription (= 10$ / 12months, just to be "fair"), the first year you lose 3$ but you gain later 1.5$. And btw, I don't even think 0.83$ is allowed (AFAIK the price points start with 0.10$ so you can't have weird numbers like 0.23$ or things like that), so you round it up to 0.89$/month or 0.99$/month and you gain even more money, which will be used also to keep the development going.

Wanted to add that Apple's fee is pre-tax, and Apple doesn't pay taxes (duh).

Additionally, the refund policy of Apple is so bad that they keep the 30% and the developer has to pay for refunds 100%, meaning it's a net loss and a lot of indie game devs got doxxed into insolvency because of this.

> Additionally, the refund policy of Apple is so bad that they keep the 30% and the developer has to pay for refunds 100%, meaning it's a net loss and a lot of indie game devs got doxxed into insolvency because of this.

That is not true.

https://news.ycombinator.com/item?id=23995750

Wow I didn't know that. Thanks for pointing it out.

That's brutal.

If you really want to make $10 from a user, you just charge them $12.99. No need for Subscriptions.
If you want to make 10$ you need to sell it for 14.29$ because the 30% is taken from the total. (30% of 14.29 = 4.29).

Anyway, that's beyond the point. You need to find a way to support your development also for the next years.

Apple encourages it heavily and even hosts workshops about how to do subscription apps.
Apple charge you a subscription just to develop for their platform.
Lots of money