[khokhol]

The analysis is flawed, in that it intentionally omits the fact that among the extremists (who have come to dominate the decision-making process about what happens on the ground in Gaza), the "broader" references to Amalek have been commonly applied all Palestinians (not just Hamas or its "evil").

That's why the quote is basically a dog whistle -- intended to be heard loud and clear by one's core constituency, while seeming more innocuous to others.

BTW you'll note that Rosenberg goes on to call accusations of the current genocide "cavalier", which says a lot about where he's coming from.