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I feel like your product is possibly amazing, but for some reason your front-end stuff just isn't hitting the spot or communicating what you're about enough. I think you should try out your site on some random everyday folk, pretending like you're not hugely emotionally invested in it, and watch, listen, and ask lots of questions. Just go to a cafe or pub, and ask nicely, people are often kind. Even if you don't get any golden information, it's amazing to see what you do through someone elses eyes. I'll be brave, reveal what an idiot I am, and honestly explain my "man on the street" experience: * I follow the link on your blog post * land page
* What is this? "have the best vacations..." hmmm, maybe holiday booker (meaning flights + hotels)
* 1. blah 2. blah blah 3. blah, video. whatever, no time, I'm ignoring
* oooh, I like this search box. I type: "berlin on sunday" (true, I do in fact want to buy a flight to Berlin on Sunday) * results page
* I get "Birmingham to Berlin" results
* I happen to have my browser window small. All I can see is something for typing in an email. I don't want to type in an email or read the text about why I should type in my email. Also I'm in London not Birmingham. I wanted something better than a box to type my email into. I think, "this is rubbish", and go back to the blog post. * After finishing blog post. I think "maybe if I say I'm in London it'll work better". So I go to front page, and scout round for something to say I'm in London. Find it, and use it. * results page again
* I get "London to Berlin" results
* I heard someone say something about a graph in the blog comments, so I scroll down
* Ooooooh, nice graph! Wow, I really like this.
* Now what?! Another scout around, and I figure out to scroll down some more to view the flight details
* Top item is a cheap and correctly timed flight. I am extremely pleased and impressed.
* I find myself opening up another tab to go to that airline's page directly. It was done automatically. I'm not sure why, I think it's because I don't quite trust your site enough and wanted to go to a "proper" site to do the actual buying. So some clear problems: * I totally didn't notice/get the following flights idea
* Small UI niggles, and I guess maybe general look of the site, led to a general feeling of distrust
* You communicated some important stuff using text (following feature), and I didn't read any of it
* You're UI required me to know to scroll down
* You quickly asked for an email. But at that point I hadn't experienced any useful functionality, didn't trust you, or understand what you would do with it. |