[paldepind2]

Do you have any data to back that narrative? I know Mozilla is pushing that explanation, but from how I remember it Chrome gained market share because it was technologically superior to Firefox when it was released. It had a much more modern UI, much faster JS implementation, sandboxed tabs, etc. All features that it took Firefox years to copy. Some would say that Firefox has never caught up.

I find the ads narrative pretty hard to believe. Back in the days, Firefox could compete with IE, which was the default in Windows, by being technically superior. It seems very likely that Firefox's users, who had gone out of their way to install Firefox, would also be very willing to go out of their way to install a new better browser even in the absence of ads.

[viraptor]

Ehh... UI was comparable. Chrome was a bit faster.

For the ads, see some snapshots of what that campaign looked like at the time https://searchengineland.com/googles-jaw-dropping-sponsored-... It was a massive push of basically spammy links all over the internet.

To be clear, I'm sure some people switched for the features. But given the scale of the sponsored push to every internet user, we can't really say features were the reason for most people. There's no way to run the experiment the other way.

[paldepind2]

Thanks for the link. That certainly shows that Google was sponsoring an aggressive and fairly ugly ad campaign.

> UI was comparable.

They were not at all comparable. Here is an image of what Firefox looked like when Chrome was released [1]. Here is an image of what Chrome looked like at release [2]. Barring some design tweaks Chrome looks roughly like any modern browser whereas Firefox looks ancient by modern standards. It has the app menu, no integration with window decoration, a separate search box, tabs below the address bar, etc. Lots of things that Firefox would copy over the coming years. There's a reason Chrome was named after its Chrome–the UI was a huge selling point.

1: https://user-images.githubusercontent.com/25581533/141687681... 2: https://blogoscoped.com/files/google-chrome-browsing/search-...

[viraptor]

The bookmarks could be turned off in FF and many other things changed with extensions. Overall... I can see how someone could say they're different, but it's a "meh" for me. Yeah, they're different but not in a meaningful way for me.