[qqj]

I dunno why people seem to have these weird relationships with commercial companies where they get disillusioned, feeling betrayed even, and then have to go through what essentially is a break up with these tax entities. Is there a term for this psychological phenomena?

[weberer]

I've seen slides from marketing agencies where they're called Brand Fanatics. Apparently if customers are emotionally invested in a company, they pay 3x more or something like that.