[unclebucknasty]

I think that entire "Hidden Gem" update is being spun by Google as a positive "opportunity" to bring in more useful content for users, when it is actually a defensive maneuver against the absolute gaming of their algo that has led to an insane deterioration in their results quality. Even simple queries now routinely return mountains of obvious SE spam.

Combine this with Google now placing only sponsored content on damn near the full first SERP for some terms and it has become less useful by an order of magnitude (I meticulously calculated this figure).

And, this degradation at the same time ChatGPT has come on the scene. I know I personally bypass Google altogether now more and more frequently in favor of ChatGPT. Wonder how many people do the same and whether there is a whiff of desperation at the Big G.