[chawkins]

3 good questions that have been overlooked, that I hope Jason will answer. Plus 1 question from me.

1) Do you have (and are willing to share) the credit card information on file for each customer? Or is the new Sortfolio owner expected to contact or otherwise prompt existing customers to re-enter their payment information?

2) I think it would be useful to know how much traffic / new signups come from other 37s sites vs SEO or links from other sites.

3) I am very curious if there is more information they'd be willing to release. For example, how many of those $99 customers are happy, how many have garnered business they can confirm came from Sortfolio, etc.

4) "If we can sell it for a fair price (we consider $480,000 fair), then we'll sell it. " What thought process did you use to arrive at an asking price equal to roughly 28x monthly revenue?