[zdgman]

I don't see what is actually of value in this deal for someone to merit a 480K purchase:

1. Site code - Sure you are getting a head start since you don't need to build from scratch but the site doesn't do anything special that can't be duplicated.

2. Brand Name - I think it's more about 37signals being behind this rather than Sortfolio being an awesome product. I don't know how many customers are going to actually use this when 37signals drops it.

3. Customers - See point 2. Why do I need to be a customer of just another portfolio site?

4. Design - Any good designer can reproduce this or create something completely new for you.

5. Steady Cash Flow - I can't even believe they mentioned this as a selling point. Steady cash flow AFTER you integrate your own billing solution.

I would be very interested to see someone estimate out the cost of just cloning this/hosting/advertising. I feel like for less than the purchase price you may get more value and then you just advertise directly to their market.

[pbreit]

Why do you think the buyer would need a new billing solution?

[tg3]

Because it mentions it directly in the link that this discussion is about.

"Since Sortfolio is hooked up to our centralized billing system, you’ll need to write your own code to charge customers."

[pbreit]

Oh, I see. I missed that. I suspect they wouldn't turn over the credit card information. Yes, that would be a big problem for the new buyer.