[joshaidan]

I question whether this site it worth $480,000 cash, and here's why:

1. How much of the site is tied into the 37 Signals brand, and is the reason people pay to be listed on the site because of it's affiliation with 37 Signals and the Ruby on Rails community?

2. What's preventing competition from making their own similar service? Is there some barrier to entry or an unfair advantage?

So if this site is sold to someone else, will people still be interested in it now that it's no longer a part of 37 Signals? And what would prevent a competitor from creating a similar site for less than $480,000?