[rockarage]

> We’ve put Sortfolio on the clock: We either sell it by July 1, or we close it down.

I'm wondering, If you had $480,000, why not spend 10% of that to build an alternative, and release it on July 1. After all the customers are going to have to signup to a new payment system either way.

[g0su]

It's a customer challenge not a technical one.

[alex_g]

Because 37 Signals is more popular than you are.

[joshaidan]

So if 37 Signals is more popular than you, what value there in paying $480,000 for a site whose customers may not be interested in it after 37 Signals leaves?

[muhfuhkuh]

The brand value because of the 37 signals past cachet. The same reason brand x can be owned by random hedge fund company and people will still buy it.

[rockarage]

Exactly, so you should expect some customers will leave once there is a sale, perhaps a significant amount. And if there is no sale they will be closing shop on July 1, so 37signals won't compete with your product if you build an alternative.