[thespin]

True, especially the part about the need for great writing.

Unfortunately, re: your first point, that's a large audience, one which advertisers are happy to target. And I'm not sure good journalism was ever relevant to those with short attention spans or who don't read. However those folks have always been relevant to advertisers.

Advertisers are not going to save good journalism. Maybe good writers must do it, and maybe only for the love of writing.

Cost of distribution: zilch.