| > No, the result would be a de facto ban on using them as a replacement for customer service agents. But what does that even mean? If Ford trains a chatbot to answer questions about cars purely for entertainment purposes, or to get people excited about cars, a customer could still use it for "customer service" just by asking it questions about their car, which it might very well be able to answer. But it would also be capable of making up warranty terms etc., so you've just banned that thing and anything like it. > I support that for the time being since AI chatbots can't actually do that job yet because we don't know how to keep them from lying. It's pretty unlikely we could ever keep them from lying. We can't even get humans to do that. The best you could do is keep them on a script, which is the exact thing that makes people hate existing human customer service reps who can't help them because it isn't in the script. > To be sufficiently truthful, the disclaimer would need to be front and center and say something like "The chat bot lies sometimes. It is not authorized to make any commitments on behalf of the company no matter what it says. Always double-check anything it tells you." Which is exactly what's about to start happening, if that actually works. But that's as pointless as cookie banners and "this product is known to the State of California to cause cancer". |
I expect something that's presented as customer service not to lie to me about the rebate policy. As long as what it says is plausible, I expect the company to be prepared to cover the cost of any mistakes, especially if the airline only discovers the mistake after I've paid them and taken a flight. Compensating customers for certain types of errors is a normal cost of doing business for airlines, and the $800 CAD this incident cost the airline is not an exorbitant amount. The safety valve here is that judges and juries do test against whether a reasonable person would believe a stated offer or policy; I can't trick a chatbot into offering me a billion dollars for nothing and get a court to hold a company to it.
If Ford presents a chatbot as entertainment and makes it really clear at the start of a session that it doesn't guarantee the factual accuracy of responses, there's no problem. If they present it as informational and don't make a statement like that, or hide it in fine print, then it says something like "the 2024 Mustang Ecoboost has more horsepower than the Chevrolet Corvette and burns less gas than the Toyota Prius", they should be on the hook for false advertising to the customer and unfair competition against Chevrolet and Toyota.
Similarly, if Bing or Google presents a chatbot as an alternative to their search engine for finding information on the internet, and it says "Zak's photography website is full of CSAM", I'm going to sue them for libel.