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by bilekas 850 days ago
> Spending $100,000 and making two minor changes that triple your revenue is an absolute bargain.

This is a qualified statement that really doesn't add up in my head. No minor change is going to triple your revenue, no matter what ui UX designer says.
3 comments
jokethrowaway 850 days ago
That can happen, it's just that it's mostly a game of luck more than skills.

I've seen redesign fail spectacularly and deliver incredible results - and they were done by the same people.

Sometimes following the best practices makes things 10 times worse.

Even when you throw AB testing and pretend you are following the data, the sample size changes so much you can't be sure off anything. I've seen A/B tested changes winning in the benchmarks perform terribly in the long run.

So would you have the same chance to hit the needed changes to triple your revenue by hiring a developer for 20$ per hour on freelancer? Absolutely, yes.

I'm not spending a penny on agencies, let the big companies do that

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krm01 850 days ago
You’d be surprised. I’ve seen it happen a few times. There’s no silver bullet or a guarantee that happens all the time, but I have had my hands in doubling revenue 2 times by redesigning one page. Different solutions btw for different companies. Or a major major client that, because of the redesign, used the product and endes up spending a lot over the course of 2 years. And no I cant just replicate that on command but in some cases it’s not out of the ordinary.
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bilekas 850 days ago
I understand, and okay the UI UX is part of it, I just feel that there is usually other factors involved but I don't know enough I guess.
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Suppafly 849 days ago
There are tons of small things you can do to double or triple your revenue, usually by decreasing how much you spend in the first place, but also things like offering deals for people who buy right away without abandoning their carts or removing roadblocks from the purchasing process.
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bilekas 849 days ago
> There are tons of small things you can do to double or triple your revenue,

Sure, but that's not 2/3 minor changes.

> offering deals for people who buy right away without abandoning their carts or removing roadblocks from the purchasing process

There is a job in spam advertisement for you yet.

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