It's tempting to think so, but IME users download apps to get things done more than they want to "ooh" and "aah" over an app's UI changes and I've been an app developer since 2009. It's all too easy to push out someone's pet feature (or something to buff up someone's resume for their next job) and if it's a speed-focused company it's a coin flip whether there is someone acting as the gatekeeper to keep that kind of nonsense out.