[jlarkin]

First things first, your Dad is awesome.

Market research: The number 1 filter my friends use to filter out dudes they wish not to communicate with is spelling/grammar. You would think match, OK Cupid, etc. would have spell checkers in their profile creation process, but they don't.

The only bad assumption is this: An error or two isn't a dealbreaker. Also, the picture needs to match the profile (which probably is more of an issue than you would think).

Also, FYI match is doing market research on dating coaches and step by step coached dating, so I'd imagine they might be in the market for co-branded marketing of a service like this, if your Dad can make this work.

[Radix]

Automated spell checking would hurt Match's matching accuracy. It's one thing if a guy realizes he needs to make a good impression then edits in Word. But if it's automated the women (and men, I know I carry this same prejudice) will lose a valuable and cheap filter.

[jlarkin]

Agreed to a point, however, I wouldn't use the term "matching accuracy" if I was referring to Match.

At the end of the day, Match is a paid meat market unlike OK or PoF. So, by using it, and exclusively using email communications within it, you interact with folks who are motivated enough to at least pay for the service (which again, is a filter along with the lack of spell check).

The one positive I could attribute to Match is that you can (pretty much) use their profile filtering.