[mtlynch]

Thanks for reading!

>Have you run any pricing experiments after that?

No, I haven't tinkered with the price much for the past few months.

I have a hard time doing price experiments because at my volumes, I have to collect a few weeks of data before I think the evidence is strong, and I don't have a good way to A/B test different prices in parallel, so it's easy for two different time periods to have different results independent of price.

I've also found that there's a lot of friction around changing prices too frequently. When I reduce prices by a significant amount, we get emails for a couple of weeks after from people who are annoyed they paid a higher price just before a reduction, so I've been reticent to invite those complaints.

I don't have strong evidence for it, but $399 for base and $499 for premium "feels" right because they're round numbers and they're close to optimal based on different prices we've tried.

[dheera]

> we get emails for a couple of weeks after from people who are annoyed they paid a higher price just before a reduction

What if you just explicitly guarantee a price match for say 30 days? People would feel safe and you can do your experiments.

[mtlynch]

Yeah, I think there are ways we can do it. It's just that with every hoop to jump through and layer of friction, it makes it a little less appealing than other paths to increase revenue, so I end up not doing it.

I think it's very possible that my prices are suboptimal, so I will think more about how I can do some price experiments while minimizing the downsides.