[wrasee]

It’s different because Apple didn’t release the M1 Ultra at the same time as the M2 Pro. That would be confusing to buyers because it wouldn’t be immediately obvious which one is the better purchase, both being new offerings presented to customers at the same time.

It’s understandable that later generations are better and higher tiers are also better, but usually there is some period of time in between generations to help differentiate them. Here we have Google advancing capability on two axes at the same time.

I give them a pass as this field is advancing rapidly. So good for them. But I think it’s a legitimate call that it adds complexity to their branding. It is different.