[FuzzyDunlop]

It's a consideration, what with the terms 'geek' and 'nerd' having negative connotations (geek much less so).

'Brogramming' feels like a knee-jerk reaction to boot out the socially awkward, reclusive stereotypes ignorantly associated with being technically proficient.

Interesting to note that in its attempt to do this, it's merely exchanging one set of stereotypes for another. It doesn't really solve the perception problem these people seem to have.

[krakensden]

It doesn't solve anything for the industry, but for the individual it lets him demonstrate high social status.