[tropdrop]

I see many possibilities for commercials, demos... not to mention kids' animations, of course.

Actually, thinking of this from the perspective of a start-up, it could be cool to instantly demonstrate a use-case of a product (with just a little light editing of a phone screen in post). We spent a lot of money on our product demo videos and now this would basically be free.

[unleaded]

how will the AI know what your product looks like? You probably already have CAD models, couldn't you import those into blender and make something in an afternoon or two?

[dragonwriter]

> how will the AI know what your product looks like?

Training an embedding/LoRA on the product and using it with the base model, same as is done for image-generation models (video generation models usually often use very similar architecture to image generation models -- e.g., SVD is a Stable Diffusion 2.x family model with some tweaks.)

Now, you may not be be able to do this with Sora when OpenAI releases it as a public product, just like you can't with DALL-E. But that's a limitation of OpenAI's decisions around what to expose, not the underlying technology.