[peterkos]

I think it more targets the “apple enthusiast”, or at least the “tech enthusiast”, who is used to paying a $$$ premium (at the cost of polish) to be the First at a new thing. Every company does it but Apple has a strong pattern of “v1 is setting up for v2” — e.g., the original iPhone being expensive af with no apps, but getting 3G and apps the next year.

Also, I’d wager the people buying this can mostly Certainly afford it, given how expensive it is. For those people the money is meh, or justified (business expense, app platform). For others who are Maybe affording it, returns seem like an easy failsafe if it doesn’t meet expectations.

[giantg2]

“v1 is setting up for v2”

Especially with AR devices. Microsoft's original HoloLens had very limited adoption. Now they have HoloLens 2 out. Adoption is still fairly limited, but gaining traction after the upgrade.