[CodeWriter23]

This is about infra rollout. The thing for Google is they can’t just slap Bard on the home page because it would be flattened in 10 seconds unless they massively invest in GPU resource.

So what’s Google’s play here? Charge money to deliver ads to people?

A startup otoh can start small and grow as revenues are received.

[jbverschoor]

The play? Advice people on what to buy. Have a conversation about the user's needs. Discover latent needs.

They have the opportunity to do automated solution sales.

[CodeWriter23]

"Bard Qualified Leads", they can charge a commission instead of CPM. Genius!