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by paxys 852 days ago
Any product that has to be defended by "this is just V1, wait for it to get more mature before it can be useful" is doomed to fail, and this is the most common line in every Vision Pro review I have read.

Every successful Apple product to date has been indispensable from the moment it is first launched. On the other hand if people aren't able to extract value out of a $3500 piece of tech in front of them today then no future version is going to be able to fix that.

2 comments

> Every successful Apple product to date has been indispensable from the moment it is first launched.

Counterpoint: the Apple Watch and AirPods were not indispensable from day one but became very successful product lines for Apple over time. I still wouldn’t call them indispensable (generally at least, I consider my AirPods Pro pretty damn indispensable personally though) and they still consistently bring in billions for Apple per quarter.

However I am not optimistic about Apple Vision Pro. It’s Macintosh money with an iPad’s software distribution model. The iPad could never replace the Mac with that model, and I don’t see these being any more ambitious with what is public knowledge at the moment.

AirPods are the opposite of what you are claiming. They were massively successful from the moment they launched, so much so that Apple has made basically no changes to them over the years and their sales haven't slowed.
I recall them being a slower burn that first year, still a great year but not to the degree of their other new products; but in under 3 years they were part of what I at the time called the San Francisco uniform:

1. AirPods

2. Apple Watch

3. An iPhone, if not visible was implied.

4. A messenger bag, backpack or purse.

5. Sunglasses

6. Some kind of mask to filter out the smog from the fires in 2019.

After testing one from my office out over the weekend, I think there are people with money to spare that will find this device worth owning for immersive content consumption alone. I found the couple of demo episodes Apple provided to be quite amazing/beautiful/immersive. If Apple is able to get exclusive access to various sports events to capture immersive video in addition to concerts and educational content, there are enough enthusiasts that would think it was worth paying the $3500 entry fee. Content is king! Guess we will see if Apple can make it happen.