[NarcisMirandes]

This is not a regular product. It's a prototype. The goal is not to sell a lot of units nor compete with existing VR sets.

They probably want: - Get feedback - See how the end consumer use it - See what programmers can built

In other words, it's the Apple version of a MVP. Minimal Viable Product

[paxys]

You don't blanket the entire country in ads for a "prototype" product that you don't intend to sell a lot of.

[timeon]

I'm not fan of this vocabulary, but: its just cope.

"It is not there yet but it will be."

"They just need to make (unspecified) killer app to make it useful."

Sure

[badwolf]

https://www.apple.com/apple-vision-pro/

They don't market it as a "developer device" or a "prototype." They are selling this as a consumer product. Watch movies! Look at pics of your family! It's your new giant computer monitor! Facetime with your friends while you're cooking and packing your luggage!

[HumblyTossed]

No, it's not. It's an actual product.