[willyt]

I used to use tesco delivery for my big food shop in London. They were hopeless though always late, leaving other peoples shopping and they did mad substituting like tinned spaghetti instead of spaghetti where pasta shells would make more sense. I would buy £150 of stuff at a time and once I put the same order into Ocado which was the online shop for Waitrose, the poshest British supermarket chain. It was about £2 more on a £150 order and the delivery was cheaper. They turned up on time, there were no substitutions. I noticed that although there was a much larger selection of luxury items in waitrose, basic ingredients (pasta, flour, carrots, potatoes, tinned tomatoes, meat, fish) cost pretty much the same in all uk supermarkets, apart from Lidl/Aldi who are sometimes slightly cheaper. Waitrose makes money by tempting us to upgrade on basic items. Lidl makes money by selling us weird stuff in the middle of the store that we don’t need and by being more efficient with the number of staff in stores.