Interesting side note: Aldi is not called Aldi in Austria (it's "Hofer" there, which blew my mind as a kid since the logo is the same), because the Aldi trademark belonged to "Adel Lebensmittel Diskont" there.
Hm. Been at the Aldi-Äquator in the 90ies, which is the division between Aldi-North and South in Germany. So one could pick 'branches' from the overlap there, and compare. Which was really different at the time.
Anyway, I remember the talks about that fear of being marked poor. It was all a load of BS as you could see from the parked cars, and style of clothing of shoppers.
Similar to BILD.de perceived as trash-tabloid, nonetheless having the largest circulation.
That's interesting, because the customers at Aldi here in Germany are basically a cross-section of the population, but tend to be middle/higher middle class. Especially after the update to most of their shops during the last 7-8 years [0], most Aldis look really nice inside. This combined with the huge advantage that shopping at Aldi is really efficient (the stores are not large, for most items, you have only a single option to select from which usually has an excellent quality, and the cashiers are arguably the fastest in the industry) makes Aldi very attractive for people who could easily afford shopping at a non-discounter. Sure, I enjoy the occasional hour-long visit to a large supermarket with the family on a weekend, but after work? I want my shopping done in 10 minutes max without selecting from 30 brands of pasta and go home.
At least in larger cities, the average Lidl often looks a bit run-down and grimy, and the customers tend to be lower class (that's not the case in rural areas, however). I always found that interesting, because prices / quality are basically equivalent (although I tend to prefer Aldi products). I live near the border to France, and the situation there appears to be similar.
At least a few years ago, however, Aldis in Switzerland also looked very run-down (though not as run-down as Denner) with distinctly lower-class customers and a much larger focus on selling alcohol than in Germany.
Dutch here, worked a few years in Germany. I can attest to the difference in esteem of the Aldi/Lidl in de and nl. But you already agree: German shops just look run down as a matter of course. Rewe and Edeka the least probably?
However (I've lived some years in FR and PL too), nothing beats Dutch supermarkets in terms of shopping-speed. Nowhere. If you think (German) Aldi is fast, you should try a Dutch shop (preferably in the city around rush hour so you can see it shines under pressure). As a low anchor, you can try the same in France (any brand, but Lidl too) ;) This includes stock: Dutch supermarkets are rarely out of something, but in Germany this is par for the course (or I am extremely unlucky?)
Also, and this is actually quite true for the Netherlands as well, there is a quality problem. It can be good, but it rarely is great. The French (and Belgians) really have that beat, at the cost of speed. Only fresh veg and bread is where Lidl shines, and I love them for it.
From a Dutch perspective :) You should see what foam they consider bread. One of the things I miss from France :) Lidl has a batard that is really quite good, unsurpassed by any Dutch bread.
I disagree to both to the single option to select from, and the excellent quality. For Aldi-North that is. Sampling for about 2 to 3 times a year there, since about 2014. Before that I lived there.
When I was a child in the 90ies, older people still called Aldi "Albrecht" (and the middle class avoided going there for fear of being marked poor):
https://upload.wikimedia.org/wikipedia/commons/0/04/Albrecht...
https://upload.wikimedia.org/wikipedia/commons/1/13/Aldi-Kal...
https://www.lebensmittelzeitung.net/news/media/7/The-Albre-b...
Interesting side note: Aldi is not called Aldi in Austria (it's "Hofer" there, which blew my mind as a kid since the logo is the same), because the Aldi trademark belonged to "Adel Lebensmittel Diskont" there.