[avitous]

Same here. I had an additional cable channel subscription through Prime, which I've now cancelled, as I don't wish to tolerate any advertising in my video stream, so I will simply stop watching any video on Prime. And as you pointed out, the quality of Prime video offerings has been in decline of late.

Why won't I leave Prime (yet)? Because I have an "Amazon" visa credit card, with an admittedly serious 5% permanent discount on all purchases from Amazon (as well as companies they own, such as Whole Foods.) I won't stop purchasing products through Prime just yet; am simply careful to avoid anything that looks problematic, price-gouged, or needing aftersale support, and the discount lock-in is too attractive to me to ignore for now. But video? I can always find it elsewhere. Same goes for "FreeVee" because "Free with ads" isn't free.

[brewdad]

FYI, if you cancel Prime but want to keep that card, they will downgrade you to a blue Amazon branded card that still gets 3% back at Amazon. I don't know if you still get any discount at Whole Foods since I might only go there about once a year at most.

So if Prime is failing you in other ways, don't feel like you need to keep it to keep your discount.

[Corrado]

I'm in the same position. I originally subscribed to Prime for the shipping benefits. We also started using the Prime Photos platform for our photo storage and sharing. Then I got an "Amazon" CC and I really enjoy/use the 5% cash-back program. I even have a FireTV Cube and outfitted several people with FireTV devices.

However, I'm seriously reconsidering my choices. Almost my entire family is in the Apple ecosystem and we recently purchased an Apple TV device to replace a FireTV, and I must say that it is a much better experience. And iCloud is a better photo/video sharing platform for us than Prime Photos ever was. Really, the only thing keeping me subscribed to Prime is the cash-back program.

As for Prime Video, it has always been the most crappy of the video streaming options. It's always frustrating when the things that I want to watch are not included with Prime and require a purchase or rental. And now that there are ads and lower quality, the chance that I'll watch anything on that platform is steadily declining.

[neogodless]

Don't forget that even without Prime you get 3% back on all Amazon purchases. So Prime is just a +2% on that discount.