[codegeek]

holy smokes. GA4 is the biggest pile of horse shit I have come across and even though Google is bad in general with UI/UX, GA4 takes the cake when it comes to "could it get any shittier". They took a decent product (UA) and converted into a dumpster fire.

[brettv2]

A lot of people are listing good examples of pieces of software that were always bad. Some software just starts bad and becomes the incumbent and stays bad. But Google Analytics' regression in GA4 is just unfathomable.

It's actually impossible to overstate just how much of a regression GA4 was to its predecessor.

I'm not aware of a single piece of software that regressed the way this one did.

Google Analytics was an absolute delight and they just threw it away. I would _love_ to hear the internal politics that lead to this and the usage/satisfaction metrics that they are looking at - there has a to be a reason it happened.