[lobsterthief]

Yes, in publishing we call this “the content treadmill”. You’re publishing into a vacuum; you never know if you’ve published enough, and there’s always more that can be published. Then, your competitors out-SEO you, and you’re constantly updating your existing content to keep up. It’s why I sold my how-to site and I focus now on building tools instead.

[ghaff]

Even if you write fairly regularly it's not the same as a formal cadence. When I was an analyst one of my least favorite tasks was a weekly newsletter we did for one of our clients because you could not just punt on it one week or shove it out a few days.