[Panini_Jones]

The real question is: What is happening right now?

The $3500 dollar AVP has just created an entirely new interface for people to interact with computers. There are developers that are working as I type this to get first mover advantage on a new surface that could be as influential as the shift to mobile. Numbers are low now (I read 10,000 subscribers from... the Verge I think?), but that's now, when we're debating the usability of the entire platform.

What is the app that will make you buy Apple Vision Pro 3 in 2 years?

[pjerem]

> What is the app that will make you buy Apple Vision Pro 3 in 2 years?

I don’t know and I think, neither Apple. But I do think that, like the GPS embedded in the smartphone 15 years ago, AR is full of potential to change the world but we’ll have to endure a first generation of "10m high shit emoji & VisionBeer & smart small games" before someone finds out.

[ethbr1]

> I don’t know and I think, neither Apple

This is one reason halo pricing makes sense.

Apple isn't confident on use cases and feature set, and will obviously evolve into an AVc value model at some point.

So if there exist some people who will pay AVP prices, why not put it out there in the market, sell a few, kickstart their AR/VR software ecosystem, figure out how their customers actually like using it.

And then try for the knockout blow with the AVc, informed by that.