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That's true. The sad reality about dating is that, for 99% percent of people, the partner that would be ideal for their tastes is "out of their league" so to speak. Humans have dealt with this reality of dating acting somewhat like a marketplace via mores of commitment, dating within social classes, condemnation of promiscuity, etc., but the human nature is still there. 10's want 10's, but 5's don't want other 5's, they also want 10's. The strategy most dating apps use has been to keep people in a perpetual cycle of heightened seeming possibility. You see the young, cool, attractive people, and perhaps one out of 100 times you'll strike out, and the unlimited options keep you feeling that such an opportunity could happen infinitely. For average hetero dudes, this obsession will drive purchasing premium, paying for swipes and super likes, etc. I know it's controversial but I do believe that robotic/AI partners is the "ideal world" solution to this. You get someone who fulfills all your physical needs so you don't have to play the roulette in real life, or string along someone in your league because you believe you could get someone out of it. I'm sure in the future we'll see them similar to how we see sex toys today. |
I would rather say something different: dating apps have zero interest in making you find a partner- this means for them simply losing a customer. They would rather keep you in a cycle with some intermittent reward but preferably without losing you.
Finally there is an huge difference between different classes of users: at the very minimum by gender, attractiveness and purpose. Casual sex is a totally different use case than looking for a partner; high attractiveness allows using the app intermittently for immediate reward, while average people need to put much more effort and entirely different mode of use. But despite all this complexity, apps have converged to a single hyper-simplistic model that optimizes maybe intake of new 20 year old users but works much worse than it could for most people.