There are legal purposes for generative AI tools and even deepfakes, so there should be no issues with the tools themselves.
Obviously if a site promotes "download this tool to generate infinite nude pictures of celebrities", then that is illegal, since that particular tool was only developed for illegal uses.
There are legal purposes for cars and guns and we regulate the hell out of them because there are also plenty of not-legal purposes and even just the potential for accidents. When A.I. is as heavily regulated as cars, we can revisit the "it's just a tool" argument.
Obviously if a site promotes "download this tool to generate infinite nude pictures of celebrities", then that is illegal, since that particular tool was only developed for illegal uses.