[aftoprokrustes]

Indeed, I wonder what is the reason. The only explanation I can think of would be that the event is already widely advertised by "authorized" partnering media - who thus have an interest in preserving the aura of the event - and scaring everyone unauthorized of trying to mention the event might be a disguised way to avoid critics. If you cannot name the super bowl, you cannot write an article about its ecological impact, the commercial revenues, the working conditions, etc.

But I have absolutely no knowledge about the event, so if anyone has a more informed opinion, I would be very interested.

[dtagames]

The restriction is on using their trademarked term to advertise another commercial product. Take snacks, for example. Frito-Lay can put an endcap at the grocery store to promote chips for the game and it can have a huge "GAME DAY" banner overhead, or even "THE BIG GAME." But if they were to write Super Bowl to try and associate the NFL's brand with their brand for the purpose of selling stuff, they'd find themselves quickly in court.

The article is dumb because it misses this very important point. Yes, it's ok for you and me to write about the Super Bowl in many contexts, but it's not ok for us to appropriate their branding for our own commercial gain -- and most people who own IP would be probably be ok with that.