[vph]

In terms of privacy, before you embrace DuckDuckGo as a "good guy" and Google as a "bad guy", please be aware of a more-or-less universal truth: you are a good guy, until you become big.

After all, Google's motto is "don't be evil". I think it's a bit naive to compare DuckDuckGo to Google at this point in time, where they have different statuses.

[comechao]

Yes, we can compare. Doesn't matter if Google is old and DDG is young. It does not change the fact that people have a need for good privacy terms and in this case, privacy is THE feature that DDG is offering.

[Bikepump]

But to follow up on his point, if DDG were ever to become Google's size they would have little choice but to abandon their privacy approach as well... it's just not possible to make a profitable search engine with competitive quality without machine learning algorithms that use user data.