[samstave]

Back in 1998/9 I was Director of IT of a tech company in the valley. IT, as always, was resposible for deploying all corp machines with the std image.

I was following what was happening in the valley at the time - and everyone used Yahoo!.

I went through and replaced all browser homes with the new and scrappy Google.com as the main search page.

I deployed this on all new machines as well, and I educated users on why this new, minimal site was better.

They ALL started using Google from that point on (~400 employees)

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This is the same thing that needs to happen here.

Get an IT manager to set the default page to DDG and educate the users.

(CAVEAT! -- users are far more informed now than then, back then people hardly understood the internet's potential, let alone WTF a search co was -- so telling the avg user "google is bad, DDG good" will be more challenging than then...)

[zanny]

The problem is that Google came out and destroyed everyone in terms of search results relevance. Duck Duck Go won't steal the market until it does search better. The average joe that will cause the shift doesn't care if Google is tracing their history to target ads at them, and doesn't realize that information snooping is a slippery slope.

[Teapot]

While i'm a big fan of privacy. I think DDG's biggest advantage over G is the lack of bubble. Which gives users better Results.

Us techier people knows that it's a more complicated, but there's no need to bother users with grey areas. "I upgraded the Search Engine for everyone, it's a bit better now"

Google changes so much these days that most users wont notice it's not G anymore.